In case you missed this last night, Katy Perry's announced the title of her new album by whacking it on the side of a gold lorry.
As you can see, the album is called 'Prism' and will be out October 22, which is literally not that long to wait really when you think about it.
The truck was spotted by a certain Adam Lambert, who captured a curiously well-framed shot then tweeted it at Katy Perry who then told her fans to do what Adam had done and she'd retweet them.
The miracle of modern marketing, ladies and gentleman.