There are two possibilities here.
1. Adele premiered new music on UK TV this evening, via an unexpected ad screened during The X Factor and featuring the verse of a ballad plus the world's least exciting lyric video.
2. Someone with a voice similar to Adele's is having a right old LOL at the nation's expense, which isn't very likely but WOULD be very funny.
Here's a video someone put on YouTube. They own a Toshiba television and are fans of mood lighting.