It's sort of a band/collaration/musical happening, called Monarchy. Basically it is Neon Gold and Starsmith, two parties you're either looking forward to hearing more from in 2010 or already bored of hearing enough of in 2009, depending on your general outlook. Edit: It's not, it's someone else.
To go with the new thing there also happens to be a song. This is due to it being all about the music man.
The song is called 'Gold In The Fire', happens to actually be quite good, and was sent to Popjustice and approx 300 other 'blogs' earlier today.
You can listen to it on their MySpace.
You can also download it here.
And that, as they say, is that. Top quality music journalism there.