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Is 2010 the year of Ooh Look I'm In A Suit?

Let's look at the evidence.

PLAN B

2005–2009: "I am a jeans and cas­u­al­wear-sporting musican type enjoying limited success."
2010: "Ooh look I'm in a suit."

HURTS

2007–2009: "We are sort of leather and waistcoat-sporting musician types enjoying limited success."
2010: "Ooh look we're in suits."

PRIMARY 1

2007–2009: "I am a sort of t‑shirt and nice jacket-sporting musician type enjoying limited success."
2010: "Ooh look I'm in a suit."

WHAT HAVE WE LEARNED?

Not much.