We liked this TwitPic from TM_XFactor over the weekend — a screen at one of the X Factor live shows with a massive QR code on it.
Point your mobile at it — QR codes are fairly robust, you can actually point your mobile at your monitor right now and it'll read the code fine — and it will take you to a pre-order link for the Cher Lloyd album on Play.com.
There's no finished artwork, there's no tracklisting and you haven't heard any of the songs, but you might as well pre-order it anyway right?