Envelopewatch: The Script

You might be under the impres­sion that the music industry is in crisis but there's clearly no crisis at SonyBMG because:

1. They're having a free piss-up 'showcase' thing (mainly a piss-up) for new band The Script…
2. …with POP UP INVITES…
3. …sent in nice yellow envelopes with posh black tissue paper lining…
4. …hand delivered by motor­cycle courier.

Last year, in our amazing decon­struc­tion (hem hem) of the Leona Lewis marketing campaign we noted that the quality of the invit­a­tion (and envelope) to her showcase was a clear signal that we would be dealing with a classy 'n' high end artist and we can't help but hope that this effort from The Script says something similarly important about their own music, although we're not sure what that important thing is. If you have any sug­ges­tions get in touch. Cheers.

Let's have a closer look at 'that' envelope.

Nice.