(Clockwise, from top left: Reason One, Reason Two, Reason Three, Reason Four)
BBC Newsbeat have got the exclusive on the new La Roux 'Bulletproof' video and it's a bit of a triumph — a sort of cross between Tron, the 'With Every Heartbeat' clip, an advertisement for a bathroom tile superstore and a Leningrad Cowboys Juniors solo spinoff. Elly looks brilliant. Basically if you imagine how bad the 'In For The Kill' video was (75%), the 'Bulletproof' video is as good BUT BETTER (83%).
Click here to have a look at the video and read Elly banging on about this and that.