Josef Salvat is many things: singer of song, coverer of 'Diamonds', wearer of clothes, breather of air, and now maker of good videos.
Can we just preface this by saying that the video in question appeared last week but we weren't in London and they don't seem to have the internet outside London, so apols for that and please request refunds from the usual address.
Basically Salvo's new single 'Open Season' is really good so obviously someone at the label thought 'let's do a video that's not the same old shit' and then several meetings later THERE WAS DELIVERED UNTO POP a video that sort of is the same old shit, but through The Prism Of Irony, which makes everything alright, and this 'Open Season' video is very alright indeed.
The video works quite well alongside the song's lyrics, and it rather suits Josef's whole awkward-but-compelling-artist thing. Running through the video you'll also detect a distinct whiff of 'what a load of old shit this video lark is', which will no doubt chime with most other popstars, and indeed most viewers of most videos by most popstars.
We can now file Josef's 'Open Season' video alongside videos like this..
…and this.
And all the other ones, some of which are probably extremely close to the Josef Salvat one but let's not get into that now.