We like the way it looks like the work of a fit Fischerspooner.
We are less sure about the whole 'deciding to sound like Hard-Fi in order to have a hit single' business but we are sure they know what they are doing, that they will be ridiculous again shortly and that they are playing 'the long game' or something like that.
Someone on the messageboard will probably start banging on about the fact that this is not proper pop music because it is not fronted by a cunt in a mauve boob tube jumping up and down on a trampoline.
Oh well.