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Let's look at Ellie Goulding's exciting reinvention

"How do we make Ellie Goulding look like she fits right in on the cover of a Tinie Tempah single?"
"How about a nice picture of her jogging?"
"Don't be ridicu­lous, Ellie Goulding going jogging was the inter­est­ing thing about Ellie Goulding in 2010. This is 2011!"
"Clipboard?"
"Done."