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Plia Lipa's got a new song coming out!

Several important points here.

  1. The artwork is a typo­graphic nightmare, but what if Plia Lipa actually was her name? Like, Plia Lipa sounds like the sort of act you'd be inter­ested in hearing, right? Premiere on Best Fit, pro­duc­tion by a Scandinavian duo you recognise from having worked on about forty other similar artists, 160,000 streams on her first song but only if she gets New Music Friday? Absolutely ideal. Would def­in­itely listen to an EP with two good songs on it.
  2. According to Dua's tweet announ­cing this song the people involved are Justin Tranter, Kennedi, Mattman & Robin and Junkie XL. Which is to say, some people who def­in­itely know one end of the a pop song from the other.
  3. Dua's doing a great job of cycling through the options for tentpole single releases that aren't actually The Big Comeback Song, isn't she? Two major hits as featured vocalist on dance tracks (with Calvin and Silk City), a major col­lab­or­a­tion with BLACKPINK on the reissued album, and now this — all keeping things ticking along nicely before all eyes fall on the 'proper' new material as she enters Album Two territory. All very smart!
  4. Are big popstar songs off movie soundtracks becoming a thing again?

Amazing.