Shakira's new single 'She Wolf' sees the singer spinning off in something of a new direction; to get things moving there's a great (mental) viral thing at shewolfiscoming.com and youtube.com/shewolfhunter and shewolfiscoming. It's early days in the promotion of the first single but already more interesting than an entire Script album campaign.
(Thanks to UnderPressure on the Popjustice forums for the link.)