So the new Madonna single artwork is quite nice, that is fact.

Even though it would probably only cost about five hundred quid to get some actual 'Give Me', 'All Your' and 'Luvin'' jumpers made up rather than getting a designer to chuck some text inside a white star.

But what does it mean?

A: This has to be the start of 'fuck' doesn't it?

B: And the start of 'off'. Shots 'A' and 'B' seem to tell the story of Madonna stepping on or in something unex­pec­ted, then admon­ish­ing the person or creature she blames for leaving it on the floor.

C & D: After 2011's effort from Britney, 'Give Me All Your Luvin'' provides 2012 with its big Quarter One pop queen comeback single artwork hair­tousling moment.

E: We are very pleased that the long-rumoured 'Gimme' in the song's titled has offi­cially mater­i­al­ised as 'Give Me'. By using full English, Madonna proves that she doesn't feel any pressure to use 'cool' spellings to prove that she is 'down with the kids'. 'Give Me' rather than 'Gimme' sends a confident message: "I'm Madonna, I don't chase youth, I'm com­pletely com­fort­able with who I am. I use proper words".

F: Oh dear.

G: First glimpse of the Downward Crotch Point, possibly 2012's answer to the handheart. Actually if you move her hands together a bit…

…you'd have Madonna's very own 'gang sign'.

H: Correct us if we're wrong here viewers but we've seen this sort of hem-clutch often enough to know that this frock is about to get whipped right up at the front. Could this be a coded warning — like the ones ter­ror­ists send the emergency services — to Madonna-friendly viewers of the Super Bowl that the wardrobe mal­func­tion to end all wardrobe mal­func­tions could be on the horizon? ("No" — The World)

Oh and here is some of the video.

We are quite excited now in a way we weren't on Friday.

There's more info about the two months' activity over on DrownedMadonna.com. Basically the single's out on Friday. (THIS FRIDAY.)