After a day, initially bad things start to make sense, great things lose their sheen, first impressions give way to more considered opinions. So we thought we would give 'Pass At Me', the new Timbaland single, a chance. After all, it is by Timbaland. Timbaland of 'quite good songs' fame.
As is de rigueur in 2011 it's a guest-spot circlejerk sort of affair featuring David Guetta and Pitbull and, in case the pop crimes chalked up by that pair were not quite enough there's a will.i.am connection too: the song's been debuted as the soundtrack to a video (NSFW for reasons we're coming to shortly) promoting 'Culo By Mazzucco', a book inspired by one of will.i.am's short films (keep up at the back) and the enabler here is Interscope bigwig Jimmy Iovine, who has "shepherded" the book to publication.
What's the book about?
Well, as those of you familiar with Pitbull's seminal equal rights anthem 'Culo' ("let me see you touch your toes or shake that thang and talk with you ass") will already have guessed, it's about women's arses.
Good news, then, for anyone who's run out of American Apparel adverts to
wank themselves raw over, but the whole thing seems to be a depressing object lesson in what happens when a certain type of man with a certain type of attitude towards women achieves a certain level of power in the music industry, then what happens when he joins forces with like minds. The fact that this side project is what will.i.am, Iovine et al publicly choose to do for fun probably explains more about the current state of the music industry — and where women fit in, both upfront and behind the scenes — than a month watching the pop video channels ever could.
And that song? Well, we're not going to give it the full 24 hours to sink in because it is, of course, unqualified drivel. It's hard to summarise this whole thing's awfulness by picking just one line
from this song but as MuuMuse points
out, Pitbull grunting "she does what I say, she does what I please,
she lives on her knees, ha!" is as good a start (and end, of Timbaland's career) as any.