The Days are a likeable band with a handful of good tunes but they seem not to exactly have captured the public's imagination. To put it another way, NOBODY CARES. Funny (trans: not funny really) how things turn out. Somewhat bravely their new single is titled 'Never Give Up'; its video is ALMOST a really good idea and is ALMOST a really good way of showcasing the band's personalities, except for the fact that the whole thing is obviously bollocks. So you have to think, 'what's the actual point?'. And the point is that there really isn't a point. There's no point to any of this. It's only pop music. Sometimes we wonder why everyone doesn't just pack up and go home.