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Will Young in a photo booth: good advert

  • September 30, 2008
  • Popjustice

httpv://www.youtube.com/watch?v=dLctmzZWqsg

From the 'Leave Right Now' video to the brilliant TV ads that accom­pan­ied his last album (or maybe the one before — you know, the ads in the cafe) Will Young has defined an inter­est­ing and unusual visual identity, and the tele­vi­sion ad campaign for his new album continues the trend. (We like the simple but amazing loading screen for his new website, too.)

In the ad above Will comes across as approach­able, friendly, fun and down to earth. It's an important move because the more you begin to seem aloof or pre­ten­tious — as Will sometimes does — or like the sort of person who'd be rude and dis­missive if a fan went up and intro­duced them­selves, the more important it is to suggest to people that you are not. The advert is brilliant. It even includes a BLACK MAN!!!! As well as making Will seem likeable the ad is a brilliant and all-inclusive way to help ease Will even further into Simply Red market, so it's mission accom­plished on all counts.

('Grace' is the best song on the album FYI.)

  • Will Young
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  • 1
    Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
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    The 2024 Twenty Quid Music Prize: Shortlist
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    The 2023 Popjustice Twenty Quid Music Prize: Shortlist
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    Fine, let's do a Substack then.
  • 5
    The 2022 Popjustice Twenty Quid Music Prize: shortlist
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    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
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