'Piece Of My Heart' interpreter Amelia Lily has been announced as the new face of MakeMineMilk.
"The 'make mine Milk' campaign and BeatBullying have teamed up with pink haired pop sensation Amelia Lily to launch a brand new competition called Find Your Voice," trumpets a press release.
Tell us more.
"All you have to do is write a song or a poem about beating bullying, or finding your voice. The winning entry will be put to music and sung by Amelia Lily herself!"
The possibilities are truly endless here, readers.
To be honest, this 'news' story is just an excuse to post that image of Amelia with a milk moustache.