'Funk Academy' hitmaker DJ Fresh has said that he won't be diluting his 'sound' just to please all the popstars that are lining up to work with him.
During an interview with BBC Newsbeat, Fresh said the following words in the following order, to communicate meaning: "Now I'm getting pop acts that want to work with me because they think that what I'm making is the next thing that's most likely to get them to the top of the charts."
So modest.
"If somebody says, 'This needs to be more poppy', my argument would be, you need to go and find someone who thinks that that's good," he continued. "I'm going to make what I think is good. If it does well that's great, if it doesn't, it doesn't."
He also talked about his freshly signed six-album record deal and perhaps revealed a slight fault in its finer details.
"It's quite an epic amount of albums," he said. "I just remember it being for more albums that I can think about doing in the near future. I'm really excited about it."
Oh dear.