Experimental social media strategist and presumed X Factor footnote James Arthur has signed a new record deal with Columbia.
The news was communicated via, you guessed it, Twitter in the following, very polite manner:
After a crazy 15 months I'm so happy to be able to say that I've signed a worldwide deal with a major label and releasing album 2 in 2016.
— James Arthur 🦉 (@JamesArthur23) September 6, 2015
I want to say a huge thanks first of all to my incredible fans for the love and support you have shown me. Without you.. God knows what.
— James Arthur 🦉 (@JamesArthur23) September 6, 2015
Thanks to @columbia_de @ColumbiaRecords can't wait to finish this album with you.
— James Arthur 🦉 (@JamesArthur23) September 6, 2015
Could be good, right? Genuinely. All it takes is the right song. COME ON GUYS HEAR HIM OUT. And if it's not, well, we'll find a way to move on.
Hopefully we'll find out what #HQ have to say about this in due course.