Kanye West has announced the launch of his new company, DONDA.
The company — named after his late mother — will act as a kind of think tank for new ideas and products and was heralded by a typically stream of consciousness Twitter monologue (best quote: "I know this is not a very rapper thing to say but I haven't bought a new car or piece of jewelry in about 2 years").
West even tweeted an email address for anyone who might have a few ideas they'd like to share.