The advert for Madonna's perfume, Truth Or Dare, premiered on YouTube last night.
The advert sees Madonna getting up to her usual décolletage clutching antics in her pants, all soundtracked by 'Girl Gone Wild'.
We're reliably informed that the smell is "both a light and dark, opening with notes of gardenia, creamy tuberose and neroli".
Fans of creamy tuberose, get in line.