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One Direction have a new perfume. It's called You & I, like that song

Perfume

Part-time perfumers One Direction are squeezing out a new smell before they split up, and it's called You & I.

That image above is the packaging for the follow-up to 2013's Pure Beauty Awards Best Female Fragrance winner, Our Moment, and the sensory sequel, That Moment.

Below is the 'relatable' advert for You & I featuring the 'boys' trying to balance the ludicrous­ness of flogging perfume to fans and the fact that they stand to make a shitload of cash from it.

Well done everybody.