'Conversations With My 13 Year Old Self' hitmaker Pink is the new face of CoverGirl.
"Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are," said CoverGirl 'people' in a statement.
"That combination of irreverence and integrity is exactly what the CoverGirl brand loves about her and identifies with."
Obviously this is all marketing bollocks but they do at least seem to get a bit of what makes Pink Pink, so that's good.
Pink also commented, saying: "I called my new album 'The Truth About Love', and the truth is that I have my beautiful family and baby girl, my new music and now my partnership with CoverGirl to love.”
Well that was a subtle plug for the album, wasn't it.