Usher Terry Raymond IV, aka the Picasso of Pop, is giving away a brand new song in select boxes of Honey Nut Cheerios, reports Billboard.
As of today at some point, a download code for the track 'Clueless' will be hidden in specially-marked boxes of the delicious serial in Walmart stores all over America.
Incredible.
'Clueless' is the latest song to emerge from sessions for Usher's apparently forthcoming new album 'UR', which was in no way delayed due to the poor performance of its lead singles.
Well done everyone.