Rihanna, a warbler not shy of partial nudity, has been announced as the new face of Nivea, in a campaign marking the company's 100th anniversary.
As we can see from the picture, Rihanna wears nothing but her semi-new red barnet, tattoos and a cheeky smile.
According to their website statement, Nivea hope that Rihanna's "voice will help us bring NIVEA’s 100th anniversary celebration to fans all around the world".