Swedish alt-pop types Lykke Li, Miike Snow and Teddybears have formed their own 'collective' and record label called Ingrid.
According to an official statement on Pitchfork — with those founders where else — Ingrid will “offer a home for the new guard of musicians and artists”.
Other artists attached to the new label include Peter, Bjorn & John, Jonas Torvestig and Johanna Beckham.
Those involved will retain their existing deals with various labels but will also be a part of Ingrid which launches in April.